20th Feb – 20th Mar
With Enter Network, we want to be as transparent as possible. Both towards our members, and to anyone who’s interested. Below you’ll find the stats for our private Slack group as well as the financials of the business. Bear in mind these financial figures aren’t the full picture. We have a certain amount of expenses and a part of our income does not come through Stripe.
Growth on Last month
Active Members on Slack
Public and Private
Views in DMs: 63%
Views in Public Channels: 36%
Views in Private Channels: 2%
Top 5 Channels
We think the reason we see such a massive decline in the trial conversion rate is because there were a lot of trials from the ads we were running.
With the trial members we have got from ads we noticed that some didn’t even accept the invite to the Slack group and then most of the others didn’t continue with Enter Network after the trial.
I’m going to work on the targeting of our ongoing Google Search campaign to see if there’s a common theme among people signing up and not becoming members.
If I can’t find something with the targeting, I think it might be our on-boarding process that’s the issue.
What I’ve seen with the ads so far was an 8% website conversion rate which I think is pretty impressive. This led me to believe the targeting was pretty good but perhaps not.
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